BRAND OBJECTIVE
To provide an offering in the market that is sustainable and not only adhere's to the industries current 'clean' formulations, claims & certifications and messaging that resonates with the conscious consumer but also delivers clever offerings specifically for the Male consumer.
OUR VISION
To simplify men’s grooming and wellness with purpose-driven, multifunctional products that enhance daily routines, reduce waste,and support a healthier lifestyle for men everywhere.
OUR FOCUS
Men who like a more simplified offering with less products and steps
THE PROBLEMS WE SOLVE
Too Many Products, Too Much Time
Men are often required to use
several different products when they could simply use just one quality product. This cluttered approach to personal care and wellness is not only time-consuming but also adds stress to the daily routine.
Unnecessary Waste and Cost
The average man buys multiple grooming and wellness products, all packaged in plastic or other non-recyclable materials. These products are often underused or thrown away before they’re finished, leading to environmental waste, not to mention unnecessary cost.
Lack of Multi-functionality in Grooming
Many grooming brands focus on specialized products that only address one specific need. This leads to clutter in the bathroom and a lack of efficiency in a man’s grooming routine. Men of Earth believes in reducing this complexity by developing multifunctional products that take care of multiple grooming tasks at once.
